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All the Tips, Tricks and Techniques You Need to Know to Discover How to Make Your Own DVD
Dear Budding DVD Entrepreneur If you've been searching to discover all the top dvd and video producer's Secrets, and ever wanted simple answers to any of the following questions:
... then, you'll be excited as I was when I found answers to all these and many more questions the day I first saw the Complete Dvd Workshop Package. The most exciting breakthrough ever for "ordinary" people to make HUGE amounts of money is just now surfacing ... right under your nose! And the best part is, anybody can take advantage of this new wealth—building breakthrough. You don't need a lot of capital to get started. You don't need to belong to a special club or be at the forefront of an industry. And you don't need a stratospheric I.Q. In fact, this new wealth-building breakthrough is perfect for anyone who enjoys things that are easy, simple, dirt-cheap to get started, and don't require a lot of work or technical know-how. The breakthrough I am talking about is already making HUGE amounts of money for a few pioneers who are taking advantage of it. This breakthrough will mean you never have to work a "regular" job, or in a "traditional" business again. The breakthrough I am talking about is … Producing And Marketing "How-To" DVD's! Don't let that scare you! Let me repeat: You do not have to be a genius, expert or any kind of "techno-head" to take advantage of the "How-To" DVD revolution. I'll explain more about what you will need in a moment. But first, let's talk a little about how you can make money and achieve financial freedom very quickly by exploiting the "How-To" DVD market. All you have to do initially is identify a group of people who have a particular passion, specialist interest or hobby. The very best way to identify this group of people is to think about your own passions, special interests and hobbies. For example, you may be a keen gardener, piano player, footballer, computer game player or, any number of things. And, if you do not have any passions, special interests or hobbies yourself, all is not lost. Because the next step is to take a trip down to your local newsagent and scan the magazine rack. What you are looking for here is to identify a specialist magazine targeted to a group of people who are ... Extremely Passionate About The Subject Matter Of That Magazine! It's almost impossible not to come up with a handful of special interest magazines in a just a couple of minutes. For example, at any major magazine rack you will find specialist magazines catering for golfers, weight lifters, martial artists, photographers, Mac users, PC users, people thinking about buying a villa or holiday home in Italy (or Spain, or France, or Bulgaria ... or ... or ...), fiction writers, cat lovers, dog lovers, people that keep tropical fish, horse owners, brides to-be, people interested in UFO's and the supernatural, and the list goes on and on. The fact that these special interest magazines exist means:
In other words, what you have done by scanning and flipping through these highly targeted, specialist, niche magazines is identify… Potential "Pockets Of Profit"! Okay, let us assume that you have a particular interest in say, martial arts. And your "research" at your local newsagent reveals that there exist the following specialist magazines targeted at other people interested in martial arts: Combat, Martial Arts, TKD, Traditional Karate, Black Belt Magazine and Inside Kung-Fu (and that's just at 1 newsagents!) Now, you have identified something you are intensely interested in and passionate about ... and ... you know because of the magazines ... that there is a whole "sub culture" of other people who are interested in, passionate about and ... most importantly ... Already Spending Money On Information Related To Their Special Interest! In other words, you have identified a "hungry market". What you would do next is brainstorm possible ideas for a "How-To" DVD that the readers' of those magazines would be itching to pay you money for. For starters you would read the articles in the magazines, pay attention to the "letters to the editor" section of the magazines (i.e., recurring questions the readers' want to know the answers to) and also, take note of what is being offered in the classified section of the magazines. Okay, let us assume that after brainstorming some ideas and flicking through a few back issues of the martial arts magazines you determine that many readers would like to know more about how to take their "classroom" knowledge and "streamline" it into an effective fighting system for winning any street fight. What you would do next is simple: You would set aside a few hours (maybe a rainy Sunday afternoon), set up your equipment (an inexpensive digital video camera, tripod etc.,) and film yourself (or somebody else qualified in martial arts) teaching other people how to perform certain "take out" moves that will enable them to win a street fight – no matter how much bigger, meaner or stronger the opponent. Aside from some sparse editing, you now have a recording of your "How-To" product. And for a few pence you can have that recording transferred onto duplicate DVD's...which means ... you can sell your "How-To" DVD to… Hundreds, Thousands ... And Even ... MILLIONS ... Of People! What's that? You say you have absolutely no interest in martial arts? Don't fret. You will never run out of things people want to know about. The list is almost endless. Everyone wants to know how to "enhance" their life. How to make more money. How to be more attractive. How to win at their chosen sport. How to advance in their career. What the best investments are. How to find bargains. How to make things. How to sell things. Where the holiday "hot spots" are this season. Where to go for the latest fashions. What the latest equipment is...where to get it cheaper than anywhere else...how to get the best out of it...and so forth, and so on, etc., etc. Still not convinced? A quick search on the Internet and you will be absolutely astounded and staggered at the variety of "How To" DVD's being sold. There's "How To" DVD's on embroidery, cake making, how to be an erotic dancer, how to play chess, a how to dance on your wedding day DVD ... and ... get this ... a how to paint your tractor DVD! Just today I noticed an advertisement in the National press selling a printed "How To" information product titled, "Your Talking Cat". It tells you how to communicate with and talk to your cat. It's true! And I know that product is making money. If the information was reformatted into a DVD, it would probably make even more money! You see, one of the great things about DVD's it they cost about less than $2 (60p) to duplicate ... and yet ... you can sell a single DVD for $50 to $70 (£30 to £50). That's A 5,000% To 6,666% And people will willingly pay that kind of mark-up because they're not really buying the DVD. No. What they are buying is the specialist information on the DVD that either "enhances" their life ... or ... helps them solve a "pressing problem" in their life! The other great thing about DVD's is an astonishing number of people today have a DVD player ... or ... they are able to watch DVD's from their home computer. And people love to watch DVD's. Let's face it: Most people would prefer to sit back, relax and watch someone do something, or explain something on a DVD than have to read about it in a book (course or report) or, listen to the information on a cassette tape or CD. DVD is the … Ultimate Multi-Media Experience! The information is brought to "life" on DVD in ways it never can be in auditory or written format alone. And no, the DVD you produce doesn't have to be anywhere near
People are much more interested in the "substance" and "content" of a "How-To" DVD than they ever will be with the special effects and fancy graphics. Just think, if you were a rabid golfer and you wanted to improve your putting...what would you really want: a "glitzy"
Look, in this business … Solid Information Will Win Over Glamorous Entertainment Every Time! Now, before we talk a little more about how much money you can realistically make from "How To" DVD's, you will need to know how to market the DVD's you produce. Actually, it's much easier than you would imagine.
I talked before about scanning and flipping through specialist/hobby magazines to find "hungry markets" of people? People who are passionate about and are already spending money on their interest? Well, all those magazines as well as being potential "pockets of profit" will also act as your … Marketing Message "Delivery System"! For example, all you would need to do is place a small "teaser" classified or display ad in the specialist magazine that targets your audience. Typically, this will cost you around $50 to $70 (£30 to £40). The purpose of that small "teaser" ad is not to sell your "How To" DVD directly off the page. Instead, its only purpose is to get enough people to "raise their hand" and request more information on the topic of your DVD. Typically, your "teaser" ad would either direct the reader to a simple website like this ... or ... get them to call a recorded message where they can leave their name and address, so you can send them your full marketing message through the post. Either way, the only people you send (or will see) your full marketing message are those who are serious enough to request it. And, out of those who read your full marketing message, it is likely, if you are providing unique information that those people want to know more about, a percentage will fill out their bank/credit card details on a simple order form or, write a cheque and send it to you through the post in return for your "How To" DVD. Either way, you have now received up-front money. You don't even have to duplicate the DVD until you receive payment for it (and you can get other people to do this for you) so, you never have to chase the money! Okay, right now, you probably want me to get to the heart of the matter and tell you what kind of money you can realistically make producing and marketing "How To" DVD's, right? Well, let's say that you have produced your DVD and you are offering it for sale for $67.99 (£39.95). Let us also assume that only 100 people buy it. That would mean you only make $6,799 (£3,995) on that one DVD. But, what if you were to produce and market one new DVD a month. Going on the figures above, that would mean you'd make $67.99 (£39.95) x 100 x 12 = $81,588 (£47,940) Per Year! Not too shabby for a few hours work here and there. However, in all honesty, if your DVD only sold 100 copies, then I would consider that DVD to be a flop. Which means … You Can Still Make A
And not every DVD you produce and market will be a flop. Not even close. It's more likely that if you take your time to select a "hungry market" and you deliver information that market wants, you could easily sell, say, 2,000 DVD's. That would mean that at $67.99 (£39.95) a pop, just one DVD would make you $135,980 (£79,300). And, if you were to produce and market one new DVD a month ... you would be looking to make $67.99 (£39.95) x 2,000 x 12 = $1631,760 (£958,800) Per Year! That's over ONE AND A HALF MILLION dollars (almost ONE MILLION pounds) a year, just producing and marketing low-cost, "home-made" DVD's! But wait! It gets even better: Because so far, we have only talked about marketing your "How To" DVD through specialist magazines. And whilst those specialist magazines provide you with a cheap and low-risk way to reach your target market ... They Only Represent A Minuscule Slice Of The Overall Market Pie! Another "marketing channel" is direct mail. And although direct mail is costlier and more high-risk than classified/display ads ... if done right ... it does open up a whole new market ... and ... can ... swamp you with a torrent of money orders! Another obvious "marketing channel" that is open to you is the Internet. Remember, currently there are about 300 MILLION English-speaking people hooked up to the `Net ... and many of these people are actively looking for information that will help them with their lives ... and their businesses ... which means ... You Now Have Access To A Global Market! And, if you haven't got any money to advertise your "How-To" DVD, all is not lost. Because, you can send targeted media a simple press-release ... and if the media picks it up and prints it ... it is quite possible that you can get as much as a full-page "advertisement" in highly targeted media for zero cost – which means every DVD you sell from your press release is pure profit! And those are just a few of the many ways to market and make money with your "How-To" DVD's. Now, this all sounds pretty easy doesn't it? First of all, you need to know what kind of equipment you need. It's not that the cost of the equipment itself is expensive .. but ... if you haven't got the right equipment it's extremely likely that you'll waste a lot of time, energy and money trying to produce your DVD. This isn't brain surgery, but if you don't start off on the "right foot" (with the planning process, setting up equipment, writing the script outline of your DVD, the right formatting etc.,) you will most likely fail, and that would be a crying shame with all the money to be made. Secondly, even though there is little cost to get started ($350 to $550 or £200 - £300), very little risk, and almost no work (a few hours to produce the DVD and then about 2 hours a week to keep your business running smoothly), you do have to know what to say in your "teaser" classified ad, and in your full marketing message (to all the people that request more information about your DVD). Thirdly, once somebody has sent you money, you have to know exactly what information to send them and, exactly how to package it so you don't get hit for loads of refunds. And then there are all the other "itzy-bitzy" things you need to know – like tracking response to your ads, tracking sales, keeping detailed records of your customers (this is extremely important), and generally making sure everything is taken care of in the right order. Again, this isn't rocket science. But there's nothing on this amazing "money-making machine" in your local bookstore, or taught at any "high brow" marketing or business school. You are going to have to learn it yourself. Now, there's the hard (practically impossible) way of learning it – trying to "go it alone" and learning through the "school of hard knocks". And then there's the easy way of learning it Which is to find somebody with proven experience in this business...and more importantly ... willing to give you the real "low down" and enough expert guidance to have you up and running ... banking money ... in the fastest amount of time possible ... without you having to pay their outrageous consulting fees. But, where would you possibly find such a person? Well, in truth, you probably won't. You see I have tracked down not just one ... but three ... independent, and wildly successful DVD producers who are willing to show you - in step-by-step detail – how they go about producing and marketing their own "How-To" DVD's in their DVD Workshop! These guys are amongst the "handful" of people now successfully exploiting the "How-To" DVD breakthrough, and are all earning fortunes from it.
What Is The DVD Workshop?
Who are the Speakers?
John Cooksey - Producer of more than 30 how-to videos and DVDs, currently selling an average of 150 CDs/DVDs a week on eBay. At this event, John will show how he is able to produce a DVD from start to finish in just a few hours. He'll also share his secrets of successful low budget lighting, camera techniques, and explain why he pursues an 'eBay only' marketing strategy. Tim Kerber - Editor and producer of one of the best selling how-to DVDs targeting the corporate market (on some days, Tim sells hundreds of DVDs). At this workshop, Tim will show how he created his best selling corporate DVD, and how he works with companies that buy hundreds of copies at time. He'll show how to break into the corporate market, and how he is able to take and process hundreds of orders a day - all from his home studio. These speakers freely share their experience and advice and show you how they produce and market their own DVDs and videos. They not only show you how to do it, but also share the little 'tricks of the trade' that can make a big difference in the quality and profitability of your DVDs. These experts, with proven how to dvd experience, cover:
What are the hot topics included in the DVD Workshop?
Yes ... the complete set of 10 DVD's covering the workshop from start to finish, packaged in presentation cases for easy access and bookcase storage. You'll see all the sessions, hear all the speakers, watch all the presentations and demos. And you'll actually see the speakers set up, shoot, and edit a simple DVD.
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Producing How-To Videos & DVDs for Profit
Using equipment you probably already have (a camcorder and a computer), you can tap into the lucrative business of producing how to videos and dvds. This introductory dvd touches on the topics covered in depth on the complete dvd workshop course:
And it comes with my personal 30 day 100% money-back guarantee. You see I don't like having any unhappy customers, so if for any reason whatsoever you're not delighted with your purchase today, just return the dvds within 30 days and your money is right back to you!
How much is it? We're glad you asked. We thought long and hard about how much to charge for something with this much dvd tips, tricks, techniques and so much marketing power, and finally decided after testing prices to set the price at the exceptional low price of £277 + VAT. Yes, we agree, for all that information it's a steal, but for a limited time, we are offering you even more value for money with a £50.00 instant cash reduction when you purchase now. Yes today, you can get your copy of this amazing 10 dvd workshop course with FREE Bonus DVD for only £227 + VAT. Click Here to Grab Your Copy (all major credit cards accepted through our secure ordering system) We're excited to bring this how to create your own dvd movie workshop course to you, and know you'll be delighted with your purchase today. Sincerely, Tina Simpson Tina Simpson P.S. This is a brand new product, so we welcome your comments and would love to include your endorsement in our testimonials.
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